There are many types of hosting: shared hosting, virtual private servers, dedicated hosting, and reseller hosting. But they have one thing in common: they all offer a shared IP address. Most of the web hosting companies do not offer dedicated IP address unless you order one specifically. But if you can host a website with a shared IP, why spend time and money for a dedicated IP. Following is a discussion on whether a dedicated IP address is needed in certain scenarios.
- SEO – No
There is no proof that having a dedicated IP address helps rank better in search engines. It may solve other problems mentioned below, but it does not have any direct effect on SEO.
- SSL Certificates – No
Nowadays, you can easily install SSL certificates on a shared IP. So, no need to buy dedicated IP for installing SSL certificates.
- Load Time – Maybe
Does having a dedicated IP address reduces the load time? It does, but the difference is so small that it is not worth buying a dedicated IP just to reduce the load time.
- Avoid Spam Blacklisting – Yes
Spam is the major issue that might need a dedicated IP to solve. As you know, with a shared IP address, you are sharing the same IP with a number of other sites. These sites can range from dozens to even hundreds. If a few, or even only one, of these sites start spamming or start distributing malware, it will affect all the sites using the same IP address and they will be blacklisted by search engines and other services.
- Access Your Website Without Changing DNS – Yes
There are certain scenarios where you would want to access your website without changing DNS settings of your domain. That is, you will type your IP address, instead of the URL, to access your website. This can only be accomplished by using a dedicated IP address.